Since 1909, Läkerol has been a well-known Swedish pastille brand, boasting high recognition and fostering strong emotional bonds with its devoted followers. To preserve and revitalize Läkerol’s essence, we took inspiration from the brand's rich heritage but with a clear direction forward. Making it a modern and relevant brand for future consumers of all ages.

The logotype was inspired by the earliest packagings found, building on the proud arc and distinct characters but optimised for high impact and clarity.