Stegra, formerly known as H2 Green Steel, was founded in 2020 with a mission to slash the carbon footprint of steelmaking by up to 95%. Responsible for 7% of global CO₂ emissions, changing this sector is critical in the fight against climate change. Since its launch, the company's purpose has been reshaped to be the accelerator of decarbonization in hard-to-abate industries.

I've been leading and directing the work from pitch to implementation during 3 years as an employee as Bold Scandinavia, collaborating with amazingly talented people. Developing everything from brand concept to bespoke type, 3d animations,  brand movies, brand launch, fairs, employer branding and so on.

The identity was designed to convey trust and expertise, while embracing an optimistic outlook on the future. Built on the idea of constant renewal and breaking patterns, the minimalist symbol rising from its own form embodies this vision. The design DNA runs through everything, from the layout system to the custom typography, creating a visual language that breaks free from traditional heavy industry conventions.

Stegra is not only bringing a new alternative to the steel industry, they're completely revolutionizing it. By showing that it's possible to produce steel using green hydrogen instead of coal, they're putting pressure on the competition to follow their lead.

The image style is supporting this by showing an optimistic and proud visual word of people, infrastructure and products in an authentic and almost documentary way. Visualising that it's real humans behind this huge initiative with the ambition to change heavy industry for good, affecting all of us.

A bespoke, variable display font developed in collaboration with Playtype uses different stages or abstractness in order to express and illustrate the idea of going beyond, inspired by the simple idea of the symbol.

The idea further expands into a powerful pattern, used both in transitions and static layouts to really highlight the reformative culture in the company.

The typeface in it's regular form has a technical and informative approach, used in display and text variations in everything from signage to presentations and communication.